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Registration Number 1036 of 2004,vide Certificate of Registration Dated 01/07/2004
     
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Systematise Low Pay-off Activities 

Your priority should be to concentrate in doing high pay-off activities.  For example, for a writer, writing a piece of article is a high pay-off activity.  For a lawyer, it is preparing for the case in hand.  For a doctor, attending to the patient and discussing the case history is a high pay-off activity.   However, there could be low pay-off activities also, which you have to do, which may not result in a very high degree of return on investment of time.  For example, for a writer, arranging the margin for the article after it is typed is low pay-off activity.  For a lawyer, arranging the briefs and re-arranging the reference books are low pay-off activities.  For a doctor, preparing syringe and organising the table to receive the patient are low pay-off activities. Whether you like it or not you have to do low pay-off activities.   However, your strategy should compress the total time spent on the low pay off activities to the bearest minimum.  This is possible by bringing about a system.    

For example, if you do not have a secretary to do your filing work and you have to do it on your own, go for a good filing system.  Go to the nearest stationery shop and look for a system, which will help you to complete your filing in a short span of time.  If you have to hold lot of visiting cards yourself, go for a visiting card album or buy an electronic gadget where you can put the contents of all the visiting cards, so that you can easily carry it around. In order to have your own system of reminder program your reminders.  If you have to make lot of telephone calls, use the speaker telephone facility or the telephone dialer facility in your computer.  These systems will greatly reduce the time spent on low pay-off activities.   Think innovatively and creatively on how you can reduce your time on low pay-off activities. 


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The Western India Regional Council of The Institute of CA of India

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